Innovation, technology and AI are engines of growth, helping to redefine how we deliver legal services. They augment our people skills and improve the quality of our work product while empowering our people, enhancing client experiences and driving sustainable success.
At Freshfields, we don’t just adopt innovation – we apply it and become expert practitioners. This means challenging the status quo, generating new ideas, fostering a culture of experimentation and turning creative thinking into tangible impact.
It’s not just about adopting new tools – it’s about integrating innovation into our legal work, enhancing efficiency without compromising the quality and integrity our clients expect.
We believe the true potential of technology lies in responsible, human-led innovation. We adopt a tech-agnostic approach, using the best tools for the job while ensuring security, trust, and legal integrity. Our focus is on AI that enhances, and augments – not replaces – legal expertise, ensuring our clients receive the high-quality advice they expect from Freshfields.
Identifying the right technology is simply the first step – true innovation comes from how it’s applied. Our Ideation and Adoption team scans hundreds of companies every year to identify emerging legal tech and AI solutions, piloting them to ensure they deliver real value. This approach ensures seamless adoption, allowing our lawyers and our clients to harness innovation with confidence.
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